Friday, February 18, 2011

Rev Theory Finds Justice With Justice

Rich LuzziWhen Rev Theory released the title track to its new album last October, their upcoming album had already proved promising. Although well known as brawny rockers that can pummel fans with rockers, Justice proves they can get past being an opening act.

Formed way back in the 2002, Rev Theory has taken longer to put out a full length album, a second, and a third than most bands. For almost ten years, they have toured with Hinder, Papa Roach, and Buckcherry (among others) but always seemed stuck with that opening stigma.

Justice proves something different. The album is bringing out a renewed interest in the band as rock fans are wondering why they never heard of Rev Theory before now. They have been around. In fact, Light It Up (including the title track) has several singles that carried the last album.

This time around, it is certain that they learned what worked and decided to knock it up a notch and include more of it. That doesn't mean this is a landmark album, but it deserves more attention than the band has been afforded before.

Justice by Rev Theory tears down the stigma that they sound like anybody.

Produced by Terry Date (Soundgarden, Pantera, Deftones) and released by Interscope Records, it may be challenging to find a hit because of the lush consistency of the entire album. It's easier to say every song is a potential hit. There are few if any throwaways. Here is a sampling of the title track, keeping in mind the album just gets better and better the deeper you go.

While rockers will fine plenty to praise about Dead In The Grave, Hangman has bigger hooks, Loaded Gun has a better arrangement, Enemy Within has the best mix of guitar and vocals, and Never Again offers plenty of more power. The Fire brings the sound down a notch without becoming overly polished like sone songs sounded on Light It Up.

Hollow Man works as a deeply focused obligatory rock ballad. It's good on its own, but doesn't seem to fit within the context of the album. Meanwhile, Wicked Wonderland and Guilty By Design are borderline fine, even if they represent why Rev Theory took so long to stick with people in the first place. The latter is somewhat painful, mostly in that it is a near miss. Only Say Goodbye is ridiculous in how hard it wants to be a crossover that it never will be.

But that doesn't matter. Much like the album art coveys (an alteration of the famed Iwo Jima flag raising, but with a battle axe), Rich Luzzi (vocals), Rikki Lixx (guitar), Julien Jorgensen (rhythm guitar), Matty McCloskey (bass, backing vocals), and Dave Agoglia (drums) have worked harder than most to reach their objective. I imagine finally reaching the spot they always wanted feels pretty good. They aren't openers anymore with this album.

Justice By Rev Theory Climbs To 6.8 On The Liquid Hip Richter Scale.

Rev Theory ought to go pretty far with Justice. They had already said that it is the album that makes them the most proud. With songs like Hangman and Enemy Within — which touches on giving yourself permission to be a good person while having a good time — they have every right to be.

Justice by Rev Theory can be found on iTunes. You can also find Justice on Amazon. Rev Theory is touring the Western U.S. right now with a show in Salt Lake City today. They will travel to Colorado next before moving into the Midwest by the end of the month.
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