Liquid Hip

About Liquid [Hip]

Liquid [Hip] is an alternative review site that covers cool, not popular. Sometimes it's new. Sometimes it's retro. Sometimes it's music. Sometimes it's a book. Sometimes it's artistic. Whatever.

It's partly inspired by a little building that once existed at 231 East 47th Street in Midtown Manhattan. The building that Andy built no longer exists, but the idea behind it does.

Liquid [Hip] is kind of an online hangout for us, but open to anyone with eclectic interests. We're looking to discover interesting things and any ads or links you see just help pay the rent of $100 or so a year. Maybe some day we'll even help lift some artist up, but we make no such assumptions.

Site Exploration

We don't have an editorial calendar and generally schedule things to run when it suits us. We used to have a fairly regular schedule but are temporarily publishing fewer reviews per week.

The funky little icons will help you find what you're looking for on any given day. Most of it is lumped together well enough, with some reviews finding a home in two sections if it seems to fit.

Everything is always subject to change. But the general idea right now is that we're reviewing two musicians a and one author one most weeks, with everything else coming back when we're compelled to add it. Please be patient.

Reviews, Pitches, And Other Stuff

We're open to ideas, but only on the condition anything considered might not be reviewed. Duds will be donated away or perhaps offered up to friends who frequent Liquid [Hip] on Facebook. Or, maybe, we'll save some and destroy them on YouTube. You never know. We don't even know.

Send ideas or pitches to our editor by e-mail via "inquiries." Please do not send unsolicited fan written reviews. From time to time we invite guest reviewers but these voluntary arrangements are always done in advance. Maybe one day we'll hire reviewers. But not today.

We do not subscribe to any pay-per-post models or sell links, and our opinions cannot be bought. We thought about it for a long time. And after those intense 37 seconds, we all laughed. We'd rather review stuff we like. And the vast majority of this stuff that we like we already own. The only exception is sometimes we receive advance copies or products so we can get a jump on release dates.

That's about all there is, we think. All of us are seasoned reviewers, people who aren't satisfied with a mainstream media that puts popular front and center of the review process. Otherwise, it's still new to us too. Enjoy.

Privacy, The Internet, And You

One more thing. We are committed to protecting your privacy. We do have privacy policy.

We don't collect, store, nor gather any personal information about you. Like most websites, we do use log files that log internet protocol addresses, browser types, service providers (ISP), date/time stamp, referring/exit pages, demographic information, and number of clicks to analyze trends and administer the site. These logs are not kept for any length of time and is not linked to any information that is personally identifiable.


Some of our advertising partners may use cookies and web beacons. These currently include: Adbright, Amazon, Linkshare, and oneNetworkDirect. These third-party ad servers and/or networks use technology to deliver advertisements on Liquid [Hip]. They automatically receive your IP address when this occurs. These technologies may use cookies, JavaScript, or Web Beacons to measure the effectiveness of their advertisements and/or to personalize advertising content. We have no access or control over cookies used by third-party advertisers. We do not serve Commission Junction affiliates not Google ads on our site.

You should consult the respective privacy policies of these third-party ad services for more information as well as how to opt of certain practices. Our privacy policy does not apply to, and we cannot control the activities of such advertisers, networks, or non-affiliated websites that may be visited from our site.


If you would like to disable cookies, you may do so through your individual browser options. More information about about cookie management can be found at the respective websites of the browsers you use.

If our policy ever changes, it will be amended here. Right now, it's simple, short, and compliant. Thank goodness.    
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